Built for sales teams, or built for you
Inflowave is a sales CRM with Instagram automation attached. inDM is an Instagram engine for creators. Both are good, at different jobs.
If a sales rep follows up on every lead and your offers are high-ticket, Inflowave's pipeline-first design is the point: pick it. If you're a creator or a marketing-led brand who wants comments and story replies turning into conversations automatically, a CRM is weight you don't need. inDM keeps the contact layer light on purpose: leads, hot leads, customers, superfans, captured automatically, exportable always.
Why creators switch
Made for how creators work
inDM starts from your content: pick the post, set the trigger, go live. No pipeline stages to configure, no deal fields, no sales-ops thinking required.
Three minutes, not an onboarding call
CRM-grade tools earn their setup time when a team lives in them. When it's just you, inDM's connect-pick-preview-live flow gets an automation running the same morning you signed up.
Priced for one person's business
No per-seat math, no CRM tiers, and no volume tiers either. One plan at one price ($4.99 your first month, then $14.99) sized for a creator, not a sales floor.
Feature by feature
| Feature | inDM | Inflowave |
|---|---|---|
| Comment-to-DMSomeone comments a keyword on a post or reel; they get your link in a DM, instantly. | Yes | Yes |
| Story repliesA reply to your story triggers an automatic DM back. | Yes | Yes |
| Keyword DMsA DM containing a keyword gets an instant, useful answer. | Yes | Yes |
| Follow gateAsk for a follow before the link is delivered. Every link grows your following. | Yes | Partial |
| Email captureCollect an email address inside the DM thread, attached to the contact. | Yes Asks in the thread, saved to the contact | Yes |
| Live DM previewSee the exact DM (bubbles, buttons, link card) before anything goes live. | Yes Always on screen while you build | No Not part of the builder |
| Built on your real contentAutomations attach to actual posts, reels, and stories, not an abstract flowchart. | Yes The spine of the product | No CRM-first: contacts and pipelines, then automation |
| Unified inboxEvery conversation your automations create, in one view. | Yes | Yes |
| ContactsEvery engaged person becomes a tracked contact (leads, hot leads, customers, superfans), exportable anytime. | Yes Light by design, not a sales CRM | Yes A full sales CRM with pipelines |
| AnalyticsTrigger rate, DM click-through, keyword performance, best hours to post. | Yes Trigger rate, keywords and hours on both plans; DM click-through on Growth | Yes Pipeline- and revenue-focused |
| Predictable pricingYou can say what next month costs before the month happens. | Yes Nothing is metered, $0 or $14.99, whatever your volume does | Partial Per-seat is stable, but sized for teams |
| Free foreverA free plan that renews every month, not a trial that runs out. | Yes Unlimited messages and every automation type, on one connected Instagram account | No |
| Follow-up messageA second DM hours after the first: a thank you, a nudge to follow, or the link again. Optionally only to the people who never opened it. | Yes 30 minutes to 20 hours later, with an option to skip anyone who already clicked; on Growth | Yes Wait conditions and delays in the workflow builder |
Feature support as of July 2026. Something changed? Tell us and we'll fix it.
The pricing math
Free forever: $0, no card, unlimited messages, every automation type, unlimited keywords, the follow and email gates, automation and audience analytics, the unified inbox and export. Nothing is metered on either plan, so there is no allowance to forecast and nothing to run out of. Free connects one Instagram account. Growth removes app branding, connects unlimited Instagram accounts, takes the limit off how many automations you keep, carries multiple links in one automation, sends a follow-up message hours after the first, and shows you who clicks your links and the countries they came from, at $4.99 for your first month, then $14.99 a month. inDM bills in USD at the same price wherever you are.
CRM-tier plans priced per seat, sized for teams running high-ticket sales pipelines. No free tier.
This one is less about the numbers and more about the shape: per-seat CRM pricing assumes a team whose time the tool saves. If that's you, it can be worth every dollar. If it's just you and your audience, you'd be paying for chairs nobody sits in.
Where Inflowave is genuinely strong
Where Inflowave is genuinely stronger:
- A real sales pipeline. Stages, deal values, follow-up tasks, rep assignment. If humans close your leads, this is the machinery for it.
- Human handoff. Automation warms the lead, a person takes over inside the same tool. inDM's inbox shows every conversation, but it isn't a team workflow.
- Team features. Seats, roles, and permissions built for more than one operator. inDM v1 is built around a single workspace.
Already using it?
Inflowave: what carries over, what doesn't, and what the move actually costs.
Questions, answered plainly
Is inDM a CRM?
No, deliberately. inDM keeps a light contact layer: everyone who engages becomes a tracked contact with tags like lead, hot lead, customer, and superfan, and you can export the list anytime. There are no pipelines, deals, or seats, that's Inflowave's territory.
Can my team use inDM together?
inDM v1 is built around one workspace and one connected Instagram account, right for a creator or a small brand. If you need multiple reps working leads with roles and assignment, a CRM-grade tool like Inflowave fits better today.
I sell a high-ticket offer. Which should I pick?
Honest answer: if every sale involves a human conversation and follow-up sequence, Inflowave's pipeline pays for itself. inDM shines when the DM itself does the converting: links, waitlists, bookings, and offers your audience can act on directly.
Is Instagram DM automation allowed?
Yes. When it runs through Meta's official Instagram API on a professional account, and only messages people whose own action invited it, like commenting a keyword or replying to a story. That's exactly how inDM works. What breaks the rules is different: unofficial apps that ask for your password, scraping, purchased engagement, and cold outreach to people who never engaged.