Built for sales teams, or built for you
Inflowave is a sales CRM with Instagram automation attached. inDM is an Instagram engine for creators. Both are good — at different jobs.
If a sales rep follows up on every lead and your offers are high-ticket, Inflowave's pipeline-first design is the point — pick it. If you're a creator or a marketing-led brand who wants comments and story replies turning into conversations automatically, a CRM is weight you don't need. inDM keeps the contact layer light on purpose: leads, hot leads, customers, superfans — captured automatically, exportable always.
Why creators switch
Made for how creators work
inDM starts from your content — pick the post, set the trigger, go live. No pipeline stages to configure, no deal fields, no sales-ops thinking required.
Three minutes, not an onboarding call
CRM-grade tools earn their setup time when a team lives in them. When it's just you, inDM's connect-pick-preview-live flow gets an automation running the same morning you signed up.
Priced for one person's business
No per-seat math, no CRM tiers. One flat plan at $9.99 a month with usage headroom — sized for a creator, not a sales floor.
Feature by feature
| Feature | inDM | Inflowave |
|---|---|---|
| Comment-to-DMSomeone comments a keyword on a post or reel; they get your link in a DM, instantly. | Yes | Yes |
| Story repliesA reply to your story triggers an automatic DM back. | Yes | Yes |
| Keyword DMsA DM containing a keyword gets an instant, useful answer. | Yes | Yes |
| Follow gateAsk for a follow before the link is delivered — every link grows your following. | Yes | Partial |
| Email captureCollect an email address inside the DM thread, attached to the contact. | Yes | Yes |
| Live DM previewSee the exact DM — bubbles, buttons, link card — before anything goes live. | Yes Always on screen while you build | No Not part of the builder |
| Built on your real contentAutomations attach to actual posts, reels, and stories — not an abstract flowchart. | Yes The spine of the product | No CRM-first: contacts and pipelines, then automation |
| Unified inboxEvery conversation your automations create, in one view. | Yes | Yes |
| ContactsEvery engaged person becomes a tracked contact — leads, hot leads, customers, superfans — exportable anytime. | Yes Light by design, not a sales CRM | Yes A full sales CRM with pipelines |
| AnalyticsTrigger rate, DM click-through, keyword performance, best hours to post. | Yes | Yes Pipeline- and revenue-focused |
| Predictable pricingYou can say what next month costs before the month happens. | Yes One flat plan; $1 per extra 1,000 DMs | Partial Per-seat is stable, but sized for teams |
| Free to tryUse the real product before paying anything. | Yes 1,000 DMs, no card | No |
Feature support as of July 2026. Something changed? Tell us and we'll fix it.
The pricing math
Free trial with 1,000 DMs and no card. Then one Growth plan: $9.99 a month with 10,000 DMs included, and $1 per extra 1,000.
CRM-tier plans priced per seat, sized for teams running high-ticket sales pipelines. No free tier.
This one is less about the numbers and more about the shape: per-seat CRM pricing assumes a team whose time the tool saves. If that's you, it can be worth every dollar. If it's just you and your audience, you'd be paying for chairs nobody sits in.
Where Inflowave is genuinely strong
Where Inflowave is genuinely stronger:
- A real sales pipeline. Stages, deal values, follow-up tasks, rep assignment — if humans close your leads, this is the machinery for it.
- Human handoff. Automation warms the lead, a person takes over inside the same tool. inDM's inbox shows every conversation, but it isn't a team workflow.
- Team features. Seats, roles, and permissions built for more than one operator. inDM v1 is built around a single workspace.
Questions, answered plainly
Is inDM a CRM?
No — deliberately. inDM keeps a light contact layer: everyone who engages becomes a tracked contact with tags like lead, hot lead, customer, and superfan, and you can export the list anytime. There are no pipelines, deals, or seats — that's Inflowave's territory.
Can my team use inDM together?
inDM v1 is built around one workspace and one connected Instagram account — right for a creator or a small brand. If you need multiple reps working leads with roles and assignment, a CRM-grade tool like Inflowave fits better today.
I sell a high-ticket offer. Which should I pick?
Honest answer: if every sale involves a human conversation and follow-up sequence, Inflowave's pipeline pays for itself. inDM shines when the DM itself does the converting — links, waitlists, bookings, and offers your audience can act on directly.
Is Instagram DM automation allowed?
Yes — when it runs through Meta's official Instagram API on a professional account, and only messages people whose own action invited it, like commenting a keyword or replying to a story. That's exactly how inDM works. What breaks the rules is different: unofficial apps that ask for your password, scraping, purchased engagement, and cold outreach to people who never engaged.