Serve the recipe while you cook
Recipes, menus, and reservation links sent by DM the moment someone comments — for creators and kitchens alike.
The comments you already get
| What your audience asks | What inDM does | What it becomes |
|---|---|---|
| "Recipe?" a hundred times under one reel | Comment keyword RECIPE sends the full recipe by DM | Clicks |
| Menu and hours questions fill the inbox | DM keywords answer with your menu and booking link | Bookings |
| Weekend specials vanish with the story | Story replies get the reservation link instantly | Bookings |
| A newsletter that grows one signup at a time | Email capture before the recipe builds your list | Emails |
Recipes to steal
Go deeper
All use cases →Auto-respond to comments
inDM watches your posts for the words that matter, replies in the comments, and follows up in DMs — instantly, every time.
See the recipe →Send links in DMs
Links aren't tappable in Instagram comments — so inDM DMs yours to anyone who comments your keyword, on the post where they asked.
See the recipe →Collect emails
inDM asks for the email inside the DM thread — before the link is delivered — and attaches it to a contact you keep forever.
See the recipe →Questions, answered plainly
How do food creators send recipes automatically on Instagram?
Attach an automation to the reel, set a keyword like RECIPE, and everyone who comments it gets the recipe link by DM. You write the message once, and a live preview shows it before it goes live.
Can a restaurant use Instagram DM automation for reservations?
Yes. A keyword like TABLE can send your booking link the moment someone comments or replies to a story. You'll need an Instagram Business or Creator account, and the booking itself still happens in your reservation tool.
Can I grow my recipe newsletter from comments?
Yes — turn on email capture and inDM asks for an email before sending the recipe link. Every address is saved to your contacts automatically, and you can export the list whenever you want.