The link, delivered the moment they ask
Links aren't tappable in Instagram comments, so inDM DMs yours to anyone who comments your keyword, on the post where they asked.
How it works
They comment the keyword
You tell people to comment "LINK", in the caption, on camera, in a pinned comment. Wanting the link becomes a one-word ask.
inDM DMs the link
Seconds later a DM from your account arrives with the link on a tappable card, and a public reply lets everyone else know it's real.
Your traffic goes where you point it
Every interested person lands on the exact page you chose (product, video, newsletter) one tap from the post that made them want it. Add your own UTM parameters and the visits show up in your analytics.
The recipe
What it turns into
Where it shines
Questions, answered plainly
Why not just put the link in the caption?
Instagram doesn't make links in captions or comments tappable, and "link in bio" sends people on a detour many never finish. A DM puts the link one tap away, in a conversation that stays in their inbox.
What if they never open it?
Most people who ask for a link mean to come back to it and don't. A [follow-up DM](/use-cases/send-a-follow-up-dm) sends a second message hours later, and can be set to reach only the people who never opened the first one, so nobody is nudged toward something they already have.
Who receives the link?
Only people who comment your keyword on the post you chose. Nobody gets a DM they didn't ask for.
Can each post send a different link?
Yes. Automations attach to individual posts, reels, and stories, so every piece of content can carry its own destination, and its own keyword.
Is this the same as an Instagram DM link?
No, and they solve opposite problems. An Instagram DM link, an ig.me link, is a standing link you paste into a bio, an email signature or a QR code, and tapping it opens a message thread with you. It starts a conversation. This page is about what happens after: someone comments your keyword on a post, and the link you promised is delivered to them in a DM. If you want the standing link instead, the free Instagram DM link generator at indm.social/tools/chat-link-generator builds one.
Will I know if they opened it?
Yes, on Growth. Instagram itself reports no event for a tap on a link in a DM, so the count comes from our own redirect: link analytics shows how many taps each link earned, who made them and the countries they came from. On either plan you also get how many times the automation fired, how many messages were delivered, which keyword and post produced them, and every person who engaged as a contact. Add UTM parameters and the arrivals show up in your own analytics too. Why every tool's click number comes from its own redirect is at indm.social/blog/track-clicks-on-instagram-dm-links.