The link, delivered the moment they ask
Links aren't tappable in Instagram comments — so inDM DMs yours to anyone who comments your keyword, on the post where they asked.
How it works
They comment the keyword
You tell people to comment "LINK" — in the caption, on camera, in a pinned comment. Wanting the link becomes a one-word ask.
inDM DMs the link
Seconds later a DM from your account arrives with the link on a tappable card, and a public reply lets everyone else know it's real.
Your traffic goes where you point it
Every interested person lands on the exact page you chose — product, video, newsletter — and every click shows up in your analytics.
The recipe
What it turns into
Where it shines
Questions, answered plainly
Why not just put the link in the caption?
Instagram doesn't make links in captions or comments tappable, and "link in bio" sends people on a detour many never finish. A DM puts the link one tap away, in a conversation that stays in their inbox.
Who receives the link?
Only people who comment your keyword on the post you chose. Nobody gets a DM they didn't ask for.
Can each post send a different link?
Yes. Automations attach to individual posts, reels, and stories, so every piece of content can carry its own destination — and its own keyword.