Every "where's this from?" gets the link
Outfit details delivered by DM on every post, reel, and story — while you plan the next drop.
The comments you already get
| What your audience asks | What inDM does | What it becomes |
|---|---|---|
| "Link please" under every outfit post | Comment keyword LINK sends the outfit details by DM | Sales |
| Sizing questions repeat all day long | DM keyword SIZING answers with your size guide instantly | Time back |
| Story hauls vanish before followers get the links | Story replies get every piece delivered by DM | Clicks |
| Drop-day comments never reach the shop | Any comment on the drop post gets the shop link by DM | Launch sales |
Recipes to steal
Go deeper
All use cases →Send links in DMs
Links aren't tappable in Instagram comments — so inDM DMs yours to anyone who comments your keyword, on the post where they asked.
See the recipe →Drive conversions
The distance between wanting and buying is one tappable card — sent the moment intent shows up in your comments.
See the recipe →Questions, answered plainly
How do fashion brands automate Instagram comment replies?
Attach an automation to a post, pick a keyword like LINK, and inDM answers each comment with an optional public reply plus a DM carrying the product link. It runs on your real posts, connected through Instagram's own login.
Can inDM send outfit links from stories?
Yes. When someone replies to your story, they get the link by DM right away — the same automation covers hauls, try-ons, and drop teasers. Story replies work exactly like comment keywords.
Can I ask people to follow before they get the link?
Yes — turn on the optional follow gate and inDM asks for the follow, then sends the link once they do. It's set per automation, so you can keep it for big drops and skip it on everyday posts.