The highest-intent DM you already get
A story reply is already a conversation — inDM answers it instantly with the link, the details, or the next step.
How it works
Your story invites a reply
A question box, a poll, or a simple "reply INFO and I'll send it" — stories make asking easy.
The reply gets an instant answer
inDM DMs your follow-up the moment the reply lands — while your story is still on their screen.
24 hours becomes forever
The reply that would've expired with the story becomes a contact, a click, or a customer.
The recipe
What it turns into
Where it shines
Questions, answered plainly
Why are story replies worth automating?
Because a reply is already a DM — the highest-intent signal Instagram has. Answering within seconds, while the story is still up, is the difference between a conversation and a missed one.
Can I trigger on any reply, or just a keyword?
Either. Use a keyword like INFO when you've made a specific offer, or catch any reply to a given story when the story itself is the ask.
Do story reply automations work with polls and question boxes?
The automation triggers on replies — so pair it with stickers that invite one: a question box, or a "reply X" call to action. The sticker starts the conversation; inDM finishes it.