Use case

The highest-intent DM you already get

A story reply is already a conversation: inDM answers it instantly with the link, the details, or the next step.

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Table of contents

How it works

Your story invites a reply

A question box, a poll, or a simple "reply INFO and I'll send it", stories make asking easy.

The reply gets an instant answer

inDM DMs your follow-up the moment the reply lands, while your story is still on their screen.

24 hours becomes forever

The reply that would've expired with the story becomes a contact, a click, or a customer.

The recipe

Trigger
Someone replies to your story
Keyword
INFO
The DM
So glad you asked, here's everything ๐Ÿ‘‡
Link card
See the details

What it turns into

Story replies turned into conversationsZero replies left hangingContacts from content that disappears

Where it shines

BeautyWeddings & eventsEducation
Good to know

Questions, answered plainly

Why are story replies worth automating?

Because a reply is already a DM. The highest-intent signal Instagram has. Answering within seconds, while the story is still up, is the difference between a conversation and a missed one.

Can I trigger on any reply, or just a keyword?

Either. Use a keyword like INFO when you've made a specific offer, or catch any reply to a given story when the story itself is the ask.

Do story reply automations work with polls and question boxes?

The automation triggers on replies, so pair it with stickers that invite one: a question box, or a "reply X" call to action. The sticker starts the conversation; inDM finishes it.