What could your posts earn?

Creator rates vary enormously, and they vary on things a calculator cannot see. This one runs the widely quoted back-of-envelope model, roughly $10 per 1,000 followers scaled by engagement and niche, so that you walk into a conversation with a defensible number instead of no number.

Where the $10 per 1,000 figure comes from

It is a rule of thumb that circulated among creators and agencies long enough to become a default, not a published rate card. Nobody audits it and no platform endorses it. Its one virtue is that it is roughly where a lot of real deals land, which makes it a reasonable place to start an argument.

Treat what this tool gives you as a floor, because the model prices audience size and nothing else. Everything that moves a fee sits in the next section, and all of it moves the number up.

What actually moves the price

• Usage rights. A brand that wants to reuse your post in its own ads, on its own site, or in a shop listing is buying something separate from the post. This is the single most commonly given-away item in creator deals, and the most expensive one to give away.
• Exclusivity. Agreeing not to work with a competitor for three months has a real cost, because it removes a slice of your future income. Price it.
• Whitelisting and paid amplification. Letting a brand run ads from your handle is worth substantially more than an organic post, since they are renting your credibility with a budget behind it.
• Deliverable count. A reel plus three stories plus a grid post is three formats, not one campaign. Bundles get a discount; they should not get a free format.
• Turnaround. A rush job costs more, exactly as it does in every other freelance market.

Why engagement matters more than size below 10,000 followers

A small, hot audience routinely out-earns a large, quiet one, and brands increasingly know this. What they are buying is the chance that people act, so a 6,000-follower account whose comment section is full of real questions is a better buy than a 60,000-follower account collecting silent likes.

If your rate is strong, lead with it. Bring the number, bring a screenshot of a comment section, and bring what happened last time you recommended something. That evidence is worth more in a negotiation than the follower count at the top of your profile.

What this estimate is not

The honest boundary, and it is worth stating plainly: this is not a market rate. We do not hold a dataset of real creator deals, and any tool claiming to price your specific audience from three inputs is guessing with more confidence than the inputs support.

It also cannot see the things a brand will evaluate: whether your audience is in a country they sell to, whether your followers are real, whether your last sponsored post looked like an advert, and whether their product fits what you talk about. Use the range as an opening position, then let the specifics move it.

The income line most creators leave sitting there

Sponsorship is one revenue line and it depends on somebody else choosing you. The audience you already have is the other, and it does not.

Below roughly 10,000 followers, direct offers usually beat sponsorships outright: affiliate links, a digital product, a service, a booking. What makes those work is answering the person at the moment they ask, which on Instagram means the comment and the DM rather than a profile someone has to go hunting through.

That is the mechanism inDM automates. Someone comments the word you chose, they get your link in a DM straight away, and they become a contact you can reach again rather than a notification you missed. This calculator prices your reach. What you do in the comments is what converts it.