What could your posts earn?
A rough, honest sponsored-post estimate from your followers, engagement rate, and niche — a starting point for negotiation, not a promise.
Runs entirely in your browser — nothing you type here is stored or sent anywhere.
Creator rates vary wildly — audience quality, niche, deliverables, and usage rights all move the number. This calculator uses the widely quoted back-of-envelope model (about $10 per 1,000 followers, scaled by engagement and niche) to give you a defensible starting range.
How to use the estimate
Treat it as a floor for negotiation, not a ceiling: rights, exclusivity, whitelisting, and multi-post packages all add real money on top. And brands pay for engagement quality — a smaller account with a hot comment section often out-earns a bigger, quieter one.
The part most creators skip
Sponsorships are one income line. The audience you already have converts through DMs too — links delivered on comment, email capture, your own offers. The calculator above prices your reach; automation monetizes your attention.
How to use it
Enter followers and engagement rate
Don't know your rate? The engagement calculator is one tool over — it takes thirty seconds.
Pick your niche
Niches carry different advertiser demand; finance and beauty typically price above general lifestyle.
Read the range as a starting point
Quote inside or above it depending on deliverables — usage rights and exclusivity are worth real money.
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Use the tool →Questions, answered plainly
How accurate is an Instagram money calculator?
It's an orientation, not an appraisal. Real rates depend on audience quality, niche, deliverables, and rights — this tool gives you the commonly used baseline so you don't negotiate from zero.
How much does Instagram pay per follower?
Instagram itself pays nothing for regular posts — sponsorship money comes from brands. The common baseline is roughly $10 per 1,000 followers per post, adjusted up or down by engagement and niche.
How do smaller creators actually earn?
Under ~10k followers, direct offers usually beat sponsorships: affiliate links, digital products, services. That's where DM automation earns its keep — delivering the right link the moment someone asks.