What's new in inDM

September 2026

Broadcasts: one message, written once, to everyone your account can reach right now — everyone who messaged you, replied to a story, or tapped a button in one of your automations in the last 24 hours. The count is worked out from your own conversations at the moment you press send, and afterwards you see what happened to each person, including the ones whose day ran out mid-send. How it works. On Growth.
Your whole team, in one workspace: invite the people you work with, with no seat count and no per-seat charge. On Growth.
Automations that wait for your next post: build the automation before the post exists and it binds itself to whatever you publish next, so a launch does not need you at a keyboard the moment it goes live. Posts and reels. On Growth.
One link on the free plan: every automation already carrying more keeps them, untouched. New ones on Free deliver a single link, and Growth carries as many as Instagram allows.
Follow-up message: one more DM, 30 minutes to 20 hours after the first, and optionally only to the people who never opened your link. The delay is capped at 20 hours rather than 24 because that is what Instagram's messaging window leaves room for. On Growth.
Refer & earn: 30% of every payment, for as long as the creator you referred stays with us.

Link analytics: who opened the links your automations sent, and the countries they came from. Tracking runs on both plans; reading it is on Growth, including everything recorded while the workspace was free.
Multiple links in one automation: one DM can carry your shop, your latest drop and your booking page. The ceiling on how many is Meta's own, not ours.
Live chat: seven days a week, from inside the app.

Comment-to-DM automations: the core loop is live end to end: keyword comment → public reply → opener DM → button tap → link card. Idempotent, restart-safe, and paced to respect Instagram's rate limits.
Live DM preview: the builder renders the full exchange, exactly as Instagram will show it, while you type.
Contacts & unified inbox: everyone who engages becomes a contact; every automation-opened conversation lands in one view.
This library: comparisons, playbooks, free tools, and a glossary, all honest, all dated.

Instagram connect: one-tap connection through Instagram's own login (official Meta API; we never see your password).
The Studio design system: the calm, editorial look everything you're reading ships in.