Every listing question becomes a lead
Tour requests, price questions, and open-house RSVPs answered the second they're asked — on the listing they're asking about.
The comments you already get
| What your audience asks | What inDM does | What it becomes |
|---|---|---|
| "Is this still available?" on every listing | Comment keyword TOUR sends your scheduling link by DM | Booked tours |
| Price and detail questions at midnight | Any comment on a listing gets the listing sheet by DM, instantly | Leads while you sleep |
| Open-house interest scattered across stories | Story replies get the address and RSVP link back automatically | RSVPs |
| Serious buyers mixed in with browsers | Everyone who engages becomes a tracked contact with the listing attached | A working buyer list |
Recipes to steal
Go deeper
All use cases →Drive conversions
The distance between wanting and buying is one tappable card — sent the moment intent shows up in your comments.
See the recipe →Collect emails
inDM asks for the email inside the DM thread — before the link is delivered — and attaches it to a contact you keep forever.
See the recipe →Auto-respond to comments
inDM watches your posts for the words that matter, replies in the comments, and follows up in DMs — instantly, every time.
See the recipe →Questions, answered plainly
How do agents get leads from Instagram listing posts?
Attach an automation to each listing post with a keyword like TOUR or INFO. Commenters get the listing sheet or your scheduling link by DM seconds later, and each one lands in your contacts with their interest on record.
Can each listing have its own automation?
Yes — automations attach to individual posts, so every listing carries its own keyword, DM, and link. The analytics show which listings are generating real conversations.
What link should the DM carry?
Whatever moves the deal: your scheduling tool, the MLS page, a listing video, or a pre-qualification form. The DM link card takes any URL.