Industry playbook

Every inquiry answered, every date checked

Pricing guides, date checks, and portfolio requests handled the moment a couple asks — even at the height of engagement season.

The comments you already get

What your audience asksWhat inDM doesWhat it becomes
"How much for a wedding?" in every comment section Keyword PRICING sends your pricing guide by DM Qualified inquiries
"Are you free on our date?" piling up The DM carries your inquiry form so date checks arrive complete Date checks
Portfolio requests you answer one by one Any comment on a featured wedding gets the full gallery by DM Warmer couples
Engagement-season DMs outrunning your day An instant, warm first answer while you're shooting Time back

Recipes to steal

Scenario
Real wedding feature
Trigger
Comment — DETAILS
The DM
So glad this one resonated — here's the full gallery and my pricing guide 👇
Scenario
Engagement season story
Trigger
Story reply — GUIDE
The DM
Congratulations! Here's the planning guide — and my inquiry form is right inside it.
Good to know

Questions, answered plainly

How do wedding photographers handle inquiry season?

Attach automations to your featured weddings with a keyword like DETAILS or PRICING. Couples get the guide instantly, you get a complete inquiry instead of a scattered DM thread, and nothing goes unanswered while you're shooting.

Should I gate my pricing guide behind an email?

Many vendors do — turn on the email-capture gate and the DM asks for an email before delivering the guide. You end the season with a real list, not just comment threads.

Does this work for planners, venues, and florists too?

Yes — the recipe is the same for any vendor: the keyword matches what couples ask, and the DM carries your portfolio, pricing, or inquiry link.

Get started

Turn your audience into a living

Connect Instagram, pick a post, and watch your first automation go live — in about three minutes.

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