Answer every product question instantly
The shade, the routine, the link — sent by DM the moment someone asks, on every tutorial you post.
The comments you already get
| What your audience asks | What inDM does | What it becomes |
|---|---|---|
| "What shade is this?" on every tutorial | Comment keyword SHADE sends the full product list by DM | Sales |
| Routine questions you retype every day | DM keyword ROUTINE sends your routine with every link | Time back |
| Launch comments move faster than you can type | Any comment on the launch post gets a reply and a DM | Launch sales |
| Restock questions with nowhere to go | Email capture before the link builds your restock list | Emails |
Recipes to steal
Go deeper
All use cases →Send links in DMs
Links aren't tappable in Instagram comments — so inDM DMs yours to anyone who comments your keyword, on the post where they asked.
See the recipe →Story replies
A story reply is already a conversation — inDM answers it instantly with the link, the details, or the next step.
See the recipe →Drive conversions
The distance between wanting and buying is one tappable card — sent the moment intent shows up in your comments.
See the recipe →Questions, answered plainly
How do beauty creators send product links automatically on Instagram?
Attach an automation to your tutorial, choose a keyword like SHADE, and write the DM once. When someone comments it, inDM replies publicly if you want and sends the product list by DM. It works on posts, reels, and stories.
Can inDM keep up with comments during a launch?
Yes. Trigger on a keyword or on any comment for the launch post, so every question gets a first answer right away. Analytics then show your trigger rate and DM click-through, so you can see what landed.
Do affiliate links and storefronts work in the DMs?
Yes — the DM carries any link you choose, including storefronts and brand codes. inDM tracks DM click-through, while commissions are still counted by your affiliate platform.