Industry playbook

Turn curiosity into enrolled students

Course questions answered instantly, waitlists filled automatically, on the posts your students are already commenting on.

Table of contents

The comments you already get

What your audience asksWhat inDM doesWhat it becomes
"Where do I sign up?" under every course post Comment keyword ENROLL sends the enrollment link by DM Enrollments
"What exactly is included?", retyped daily Keyword SYLLABUS delivers the full outline as a link card Warmer leads
A closed cohort means cold interest Email capture before the link builds your next-cohort waitlist Waitlist emails
Webinar announcements outrun your typing Story replies get the registration link back in seconds Registrations

Recipes to steal

Scenario
Cohort launch
Trigger
Comment · ENROLL
The DM
So glad you're in: here's everything about the next cohort, including dates and pricing ๐Ÿ‘‡
Scenario
Webinar seat
Trigger
Story reply · SEAT
The DM
Saved you a spot. Here's the registration link. It takes about a minute.
Good to know

Questions, answered plainly

How do course creators fill cohorts from Instagram comments?

Attach an automation to your launch post with a keyword like ENROLL. Everyone who comments gets the enrollment link by DM within seconds, while their interest is hottest, and becomes a tracked contact you can follow up with.

Can I build a waitlist between cohorts?

Yes. Turn on the email-capture gate and inDM asks for an email in the DM thread before sending the link. Those addresses live on the contact and export as a CSV whenever you need them.

Does this work for free workshops and webinars?

The recipe is identical. The DM just carries your registration link instead of a checkout page. Story replies work especially well for last-call announcements.