Industry playbook

Turn curiosity into enrolled students

Course questions answered instantly, waitlists filled automatically — on the posts your students are already commenting on.

The comments you already get

What your audience asksWhat inDM doesWhat it becomes
"Where do I sign up?" under every course post Comment keyword ENROLL sends the enrollment link by DM Enrollments
"What exactly is included?" — retyped daily Keyword SYLLABUS delivers the full outline as a link card Warmer leads
A closed cohort means cold interest Email capture before the link builds your next-cohort waitlist Waitlist emails
Webinar announcements outrun your typing Story replies get the registration link back in seconds Registrations

Recipes to steal

Scenario
Cohort launch
Trigger
Comment — ENROLL
The DM
So glad you're in — here's everything about the next cohort, including dates and pricing 👇
Scenario
Webinar seat
Trigger
Story reply — SEAT
The DM
Saved you a spot. Here's the registration link — it takes about a minute.
Good to know

Questions, answered plainly

How do course creators fill cohorts from Instagram comments?

Attach an automation to your launch post with a keyword like ENROLL. Everyone who comments gets the enrollment link by DM within seconds, while their interest is hottest, and becomes a tracked contact you can follow up with.

Can I build a waitlist between cohorts?

Yes. Turn on the email-capture gate and inDM asks for an email in the DM thread before sending the link. Those addresses live on the contact and export as a CSV whenever you need them.

Does this work for free workshops and webinars?

The recipe is identical — the DM just carries your registration link instead of a checkout page. Story replies work especially well for last-call announcements.

Get started

Turn your audience into a living

Connect Instagram, pick a post, and watch your first automation go live — in about three minutes.

Free trial — 1,000 DMs, no cardLive in minutesCancel anytime