The company is now Customers.ai, and its Instagram tool is InstaChamp

Where MobileMonkey (now Customers.ai) is the better pick, plainly:

• Knowing who visits your website. X-Ray, Alfred and Inboxer cover website visitor identification, an AI audience tool and an email deliverability suite for stores that use Klaviyo. inDM does none of this.
• Channels beyond Instagram. The InstaChamp page covers Instagram and Facebook Messenger, and Customers.ai's help center documents autoresponders for Instagram Live and for story reactions. inDM is built for Instagram, with comment-to-DM, story replies and keyword DM replies.
• A phone number ask inside the DM. The Platinum plan lists collecting phone numbers as well as emails. inDM's gates ask for a follow or for an email.

What happened to MobileMonkey?

MobileMonkey changed its name to Customers.ai and changed what it sells. The announcement post on customers.ai, written by its founder Larry Kim and dated 10 March 2023 by the page's metadata, says the company began with chat automation on Facebook Messenger. It says Meta controlled what the company could offer and could remove popular features at any time, that the business was not sustainable on that footing, and that the company moved to sales outreach automation, consumer targeting data and AI. It adds that the old name no longer fitted.

The address mobilemonkey.com now returns a permanent redirect to customers.ai, which we checked on 15 October 2026. One older address still answers: app.mobilemonkey.com, where the sign-up buttons on the InstaChamp page point.

What does Customers.ai sell now?

Customers.ai now sells website visitor identification, audience and email tools for online stores. Its main navigation, read on 15 October 2026, lists X-Ray for website visitor identification, Alfred as an AI audience tool, Inboxer for inbox deliverability, Meta CAPI for server-side ad tracking and a Klaviyo grader. Its home page is written for Shopify brands that use Klaviyo. Its pricing page prices these products by how many Klaviyo profiles you have, with a 7-day free trial and no card.

Instagram DM automation is not among those products. Links labelled DM Automation with InstaChamp and Social Media Autoresponders lead to customers.ai/instachamp.

Is there still a MobileMonkey Instagram tool?

Yes, under the name InstaChamp. Customers.ai's help center article on autoresponders, last modified on 9 April 2026 by its metadata, describes DM keyword replies, a greeting for people who message for the first time, a DM when someone comments on a post, with a public reply on Instagram, replies to story mentions and story reactions, and replies during an Instagram Live. The InstaChamp page says it runs on Meta's messaging connection for Instagram and calls itself Meta-approved. inDM is an approved Meta Tech Provider, which means Meta reviewed the app, not that Meta endorses it.

We did not sign up, so we cannot say how InstaChamp behaves today. The old multi-channel chatbot builder for Messenger, SMS and web chat does not appear among the products in the navigation or on the pricing page. The InstaChamp page's title and footer mention SMS, web chat and live chat, and we could not tell what they refer to, so if you built bots on the old builder, ask Customers.ai what happened to them.

What does InstaChamp cost?

InstaChamp's Platinum plan is $19 a month on its page, read on 15 October 2026, and a VIP Edition is marked free this week. The VIP Edition has 10 branding-free sends, 250 contacts, replies for up to 5 keywords and up to 5 story-mention replies. Platinum is shown at $9.95 a month this week, with 500 branding-free sends, 1,000 contacts, unlimited keywords and story-mention replies, replies that follow the conversation, and phone number and email collection. Extra sends are $5 per 1,000 and extra contacts are $10 per 500.

The page's own metadata says it was last changed on 18 March 2025, and its this-week wording has no date. Treat these prices as a starting point and confirm them in the product. The page does not say what a send that is not branding-free looks like.

MobileMonkey vs inDM: which should you choose?

Choose Customers.ai if you run a store on Shopify and Klaviyo and want visitor identification, audience tools or email deliverability, or if you want one vendor for Instagram and Facebook Messenger automation. Its pages are the ones to read for those.

Choose inDM if Instagram DMs are the whole job. The free plan has unlimited messages, every automation type, unlimited keywords, the follow gate and the email gate on one Instagram account, with a live preview of each DM while you build. When you need up to 5 accounts, your brand alone on your messages or a follow-up message hours later, Growth adds them at $4.99 for the first month, then $14.99 a month. The pricing page lists every difference. inDM has no AI-written replies.

Both tools sit under the same Instagram rules, including how fast Instagram lets messages go out, which is roughly 750 private replies per hour per account. The Instagram DM limits page explains what that means for a busy post.

Is inDM a good MobileMonkey alternative?

For Instagram DMs, yes, if you want comment-to-DM, story replies and keyword replies without counting sends or contacts. For what Customers.ai mostly sells today, no: inDM does not identify website visitors, filter email lists or track ads. If a Klaviyo store is where your sales happen, the Klaviyo and Instagram DM automation guide shows how the two fit together.

Where this comparison stops

We read Customers.ai's public pages and did not open an account, so anything inside the product is not covered. We could not verify whether the InstaChamp plans on its page are still sold at those prices, because the page's metadata dates from March 2025 and its this-week wording carries no date. We could not verify how many sends and contacts matter in practice, what a send that is not branding-free looks like, or what happened to the old chatbot builder. We did not test how either tool behaves day to day. We have used only Customers.ai's own account of the company's history, not what other websites say about it.

How we checked

On 15 October 2026 we opened mobilemonkey.com and mobilemonkey.com/pricing and confirmed that both redirect to customers.ai. We read customers.ai, customers.ai/pricing, customers.ai/instachamp, the founder's announcement post, one help center article on autoresponders and app.mobilemonkey.com/instachamp. Their pages change, so treat every figure above as a snapshot.

For another comparison with a company that changed what it sells, see ManyChat vs inDM. For a tool that counts something other than messages, see Zorcha vs inDM.