Connect a creator's Instagram without their password

Open Settings, then General, and check Workspace name. Whatever it says is the name the creator sees on the page you send them, so make it the name they know you by.

This matters more than it looks. The creator is being asked to connect their Instagram account, and the first thing they check is who is asking. A recognisable name is most of what makes the page trustworthy to them.

Still in Settings, open the Connected accounts tab. It lists every Instagram account in the workspace. Under the list, beside Connect another account, press Send a connect link.

Connect another account is for an account you log into yourself. Send a connect link is for one you run but don't log into, which is every creator an agency manages.

Type the creator's Instagram handle, with or without the @. A link to their profile works too. Then press Create link.

Each link is made for one handle. It connects that account and refuses any other, so a creator who happens to be signed into a second account on their phone cannot put the wrong one into your workspace by accident.

The dialog shows the link with a Copy button beside it. Copy it before you close the dialog: inDM shows each link once, and keeps no copy it could show you again.

The line under the link says the rest. It works once, only for that handle, for seven days.

Send the link however you already talk to the creator: WhatsApp, email, a DM, or the welcome email for a new client. They don't need to do anything first, and they don't need an inDM account.

Back in Connected accounts, the link now sits under Links waiting to be used, with the day you sent it and the day it stops working. Withdraw switches it off if you sent it to the wrong person.

This is what the creator sees. The page names you, names the account, and says what connecting it allows: you can set up automations on it and read the conversations those automations start.

Above the button sit the two things worth checking before they go on: the account has to be a Professional account (switching is free if it isn't), and Instagram will ask them to log in as that handle. Under it, the page says that inDM never sees their Instagram password, that they need no inDM account, and how to remove access later. They press Continue with Instagram.

The button hands them to Instagram's own login screen, on instagram.com. They log in as the account the link names, with their own password, on Instagram's page. Nothing they type here reaches you or inDM.

On an iPhone this screen is common even for someone who uses Instagram every day, because being logged into the Instagram app doesn't log Safari into instagram.com.

Instagram shows what inDM is asking to do on the account and asks the creator to allow it. This screen is Instagram's, not ours: it is where the permission is given, and it is the same screen every tool on Instagram's official login uses.

Once they allow it, Instagram sends them straight back to the link page.

The page confirms the account is connected and that you can now set up automations on it. The creator can close it. There is nothing to sign up for and nothing else to do on their side.

The same page reminds them where the off switch is: in Instagram's settings, under Apps and websites. They can remove inDM's access there at any time, without asking you.

In Connected accounts the creator's account now sits in your list, connected, and the link has left Links waiting to be used. The tab refreshes when you come back to it, since the creator is usually connecting on their phone while you are looking at something else. There is no email when it happens: the account simply appears.

From here it is an account like any other in the workspace. Switch to it from the top bar and set up its first automation on one of the creator's own posts.