Stop paying for followers
GRO.co bills on audience size; inDM charges one flat price whatever your audience. Whether moving saves you money comes down to a single number, here's how to check yours before you move.
The pricing delta
GRO.co, checked 2026-08-14. Free for accounts under 15,000 followers with unlimited posts and GRO branding on messages. Plus $30/mo up to 150K followers, then $60 up to 500K, $100 up to 2M and $200 up to 3M. Pro $80/mo, rising to $110 / $150 / $250 on the same bands. Annual saves $60 on Plus, $160 on Pro.
inDM, as of 2026-08-16. Free forever with unlimited messages, then Growth at $4.99 for the first month and $14.99 after. Nothing is metered, not messages, and certainly not your follower count.
Work out your ratio before you move, because this one genuinely goes both ways. Take your monthly DM volume and your follower count.
If you have a large audience, inDM is cheaper regardless of what you send, at 120,000 followers, GRO Plus is $30 and inDM is $14.99, or $0 on the free plan, because your 120,000 followers are not an input to our bill.
If you have a small audience, GRO is free at any volume under 15,000 followers, and so is inDM now, at any volume and any audience size, with the same catch: a vendor badge on your messages. At 12,000 followers sending 40,000 DMs a month, both tools are $0 with branding. That row used to be theirs outright.
Which leaves one thing to compare, and it is the same thing on both sides: the free tiers brand your messages, and the question is what removing it costs. On GRO that is $30 a month for GRO Plus. On inDM it is $14.99.
Theirs → ours
| In GRO.co | In inDM | What changes |
|---|---|---|
| Follower-count bands | One price, nothing counted | Growing your audience never moves our bill. |
| Custom keyword triggers | Comment, story reply and DM keywords | Attached to the post the automation runs on. |
| Story automations (Plus) | Story replies on every plan | Included on the free plan too. |
| Save-to-email (Plus) | Email capture gate | The DM asks for the email before delivering the link. |
| Branding removed (Plus, $30) | App branding removed on Growth ($14.99) | Half their removal price, and it does not depend on your follower band. |
| Broadcast DMs (Pro, from $80) | Broadcasts on Growth ($14.99) | Both reach the same people: everyone who wrote to you in the last 24 hours. |
| Klaviyo, Amazon and Facebook deep links (Pro) | Not available | inDM is Instagram-only and does not ship these integrations. |
Moving day, step by step
Check your follower count first
It is the only number in this decision, because it is the only thing either tool prices. Under 15,000 followers GRO is free at any sending volume, so switching on price alone makes no sense. Above it GRO steps into a paid band while inDM stays at one price, and the gap widens the bigger you get. How much you send enters neither bill.
Check what you'd be giving up
Klaviyo, and Amazon and Facebook deep links are GRO Pro features that inDM does not have. If any of those are load-bearing, stay. Broadcasts came off this list in September 2026: inDM sends them too, on Growth rather than on a tier starting at $80.
Connect Instagram to inDM
Sign up and connect through Instagram's own login, inDM never sees your password. Connect the accounts you run: up to 5 on Growth with no per-account charge, and more on an agency plan.
Rebuild, verify, then retire
Open My Content, pick the post, set the keyword and write the DM, the live preview renders it exactly as Instagram will. Keep GRO connected while you verify, pausing each of their automations as its inDM replacement goes live.
- A bill that does not rise when your audience does
- Branding removed at $14.99 flat, rather than at Plus's $30 inside whichever follower band you land in
- One plan at one price instead of two tiers across four audience bands
- No message meter on either plan, so a viral post cannot move the bill
- Up to 5 connected Instagram accounts on Growth
- Under 15,000 followers, GRO.co is free at any sending volume. If that's you and you send heavily, staying is the cheaper call.
- No Klaviyo, Amazon or Facebook deep-link integrations.
- GRO's free tier carries GRO branding on messages, worth factoring in alongside the price.
- Figures checked 2026-08-14 (GRO.co) and 2026-08-12 (inDM).
Questions, answered plainly
Should I switch from GRO.co to inDM?
If your audience is over about 15,000, yes, GRO steps up into paid bands and inDM does not, because we never read the follower count. A creator at 120,000 followers pays $30 on GRO Plus against $14.99 on inDM Growth, or $0 on our free plan. Under 15,000 followers both tools are free, so there the choice is about the product rather than the bill.
Does inDM charge more as my following grows?
No. Follower count is not an input to our billing at any point, and neither is how much you send, because nothing is metered on either plan. An account at 2,000 followers and one at 2,000,000 pay exactly the same.
What do I lose moving from GRO.co?
Klaviyo, and Amazon and Facebook deep links. Broadcasts are no longer one of them: inDM added them in September 2026, included on Growth at $14.99 where GRO's sit on Pro from $80/mo. Neither tool broadcasts to your whole contact list, because Instagram only permits messaging people who contacted you in the last 24 hours.