Read the free tier twice
ReplyRush prices aggressively and publishes in both USD and INR. The catch isn't the price, it's which features each tier is allowed to use.
ReplyRush is priced to win a spreadsheet comparison, and at its upper tiers it does: 40,000 DMs for $25 is a genuinely low rate, and MAX at 400,000 for $100 is lower still. It is also one of only three tools in this category that publishes an India price, quoted in rupees right next to the dollar figure.
The thing to look at is not the allowance. It is the feature column. ReplyRush's free tier does not include comment auto-reply or the follow gate. The two mechanics that most people are actually shopping for. And branding stays on your messages through Free and Lite; removing it means Boost at $25.
There is a second cap most comparisons miss: global triggers are limited per connected account: 5 on Free, 20 on Lite, 50 on Boost, 500 on MAX. So the tier decides not just how much you send, but how many automations you are allowed to run at all.
inDM has no meter. Every automation type, unlimited keywords, the follow and email gates, automation and audience analytics and the inbox are on the free plan, with no message limit. What changes when you pay is whose name is on the DMs, how many Instagram accounts you can connect, and whether you can see who opened your links.
Why creators switch
The free plan does the actual job
ReplyRush's free tier excludes comment auto-reply and the follow gate. inDM's free plan includes every automation type, unlimited keywords, the follow and email gates, automation and audience analytics and the unified inbox, unlimited messages, no card. It is the real product, not a demo of it.
No message meter, and unlimited automations for $14.99
ReplyRush limits global triggers per account (5/20/50/500), connected accounts (1/1/3/5) and messages per month. inDM meters messages on neither plan, every automation takes unlimited keywords, and Growth runs unlimited automations at $14.99 a month, where ReplyRush's largest trigger allowance sits on MAX at $100. Connected accounts run one on Free, up to 5 on Growth, and more on the agency plans.
Branding is never the price of entry
ReplyRush keeps its branding on your messages through Free and Lite; Boost at $25 removes it, and takes a 40,000-DM ceiling with it. inDM sells app branding removal on Growth for $4.99 your first month, then $14.99 a month, with no message limit on either plan.
Feature by feature
| Feature | inDM | ReplyRush |
|---|---|---|
| Comment-to-DMSomeone comments a keyword on a post or reel; they get your link in a DM, instantly. | Yes | Partial Not available on the free tier at all |
| Story repliesA reply to your story triggers an automatic DM back. | Yes | Yes |
| Keyword DMsA DM containing a keyword gets an instant, useful answer. | Yes | Yes |
| Follow gateAsk for a follow before the link is delivered. Every link grows your following. | Yes | Partial Not available on the free tier |
| Email captureCollect an email address inside the DM thread, attached to the contact. | Yes Asks in the thread, saved to the contact | Yes |
| Live DM previewSee the exact DM (bubbles, buttons, link card) before anything goes live. | Yes Always on screen while you build | Partial Verify current builder on their site |
| Built on your real contentAutomations attach to actual posts, reels, and stories, not an abstract flowchart. | Yes The spine of the product | Yes |
| Unified inboxEvery conversation your automations create, in one view. | Yes | Partial Verify current inbox scope on their site |
| ContactsEvery engaged person becomes a tracked contact (leads, hot leads, customers, superfans), exportable anytime. | Yes Light by design, not a sales CRM | Yes DM allowance drives the bill |
| AnalyticsTrigger rate, DM click-through, keyword performance, best hours to post. | Yes Trigger rate, keywords and hours on both plans; DM click-through on Growth | Yes |
| Predictable pricingYou can say what next month costs before the month happens. | Yes Nothing is metered, $0 or $14.99, whatever your volume does | Partial Stated DM allowance, but triggers and accounts are capped per tier too |
| Free foreverA free plan that renews every month, not a trial that runs out. | Yes Unlimited messages and every automation type, on one connected Instagram account | Partial 1,500 DMs/mo but without comment auto-reply or the follow gate |
| Follow-up messageA second DM hours after the first: a thank you, a nudge to follow, or the link again. Optionally only to the people who never opened it. | Yes 30 minutes to 20 hours later, with an option to skip anyone who already clicked; on Growth | Yes Follow-up automation, built in the flow |
| Running many client accountsHow the plan grows past one Instagram account, for an agency or a team running several brands. | Yes Up to 5 on Growth, 15 on Agency Lite ($39 a month), 30 on Agency Pro ($99 a month) then $3 each. Clients connect from a link you send | Partial Up to 5 accounts on MAX at $100 a month (read 9 Oct 2026) |
Feature support as of August 2026. Something changed? Tell us and we'll fix it.
The pricing math
Free forever: $0, no card, unlimited messages, every automation type, unlimited keywords, the follow and email gates, automation and audience analytics, the unified inbox and export. Nothing is metered on either plan, so there is no allowance to forecast and nothing to run out of. Free connects one Instagram account. Growth removes app branding, connects up to 5 Instagram accounts, takes the limit off how many automations you keep, carries multiple links in one automation, sends a follow-up message hours after the first, lets an automation wait for a post you haven't published yet, broadcasts one message to your audience, opens the workspace to your team, and shows you who clicks your links and the countries they came from, at $4.99 for your first month, then $14.99 a month. inDM bills in USD at the same price wherever you are.
Four tiers with a monthly DM allowance, published in USD and INR side by side, checked 2026-08-14. Free $0 / ₹0: 1,500 DMs, 1 Instagram + 1 Facebook, 5 triggers per account, branding on, no comment auto-reply and no follow gate. Lite $10 / ₹900: 7,500 DMs, 1 Instagram + 1 Facebook, 20 triggers, branding still on. Boost $25 / ₹2,100: 40,000 DMs, 3 Instagram + 3 Facebook, 50 triggers, branding removed. MAX $100 / ₹8,400: 400,000 DMs, 5 Instagram + 5 Facebook, 500 triggers.
The per-DM lens has stopped working on this comparison, because inDM no longer meters messages. ReplyRush publishes Lite at $10 for 7,500 DMs, Boost at $25 for 40,000 and MAX at $100 for 400,000; inDM Growth is $14.99 for unlimited. Their Lite is $5 cheaper than our Growth and buys 7,500 messages against no ceiling, so the entry comparison is now a genuine trade rather than a win for either side. Above Lite it is not close: Boost costs $10 more than Growth for a stated 40,000. But the per-DM number was always the wrong lens here, and still is, because their tiers gate which kinds of automation you may run and ours do not: every automation type runs on our free plan. A ReplyRush free or Lite plan cannot run comment auto-reply or a follow gate at any price per message, and every plan below Boost carries their branding. Compare what each tier is permitted to do before comparing what it costs. Figures as of 2026-08-14 for ReplyRush and 2026-10-12 for inDM.
Their pricing, from the source: ReplyRush's pricing page (checked August 2026).
Where ReplyRush is genuinely strong
Where ReplyRush is the better choice, stated plainly:
- A published number instead of a policy. Boost buys a contractual 40,000 DMs and MAX a contractual 400,000. Ours is "unlimited" subject to fair use, which is a promise rather than a figure. If you would rather have a stated ceiling you can plan against than an uncounted one governed by policy, theirs is the model that gives it to you.
- A cheaper entry price. Lite is $10 against Growth at $14.99. If 7,500 DMs a month covers you and you do not need comment auto-reply or the follow gate, neither of which Lite is permitted to run, that is a genuine $5.
- Facebook alongside Instagram. Every ReplyRush tier includes Facebook accounts at parity with Instagram. inDM is deliberately Instagram-only, so if Messenger automation is part of the job we do not replace them.
- Rupee pricing on the page. They quote INR next to USD (₹0 / ₹900 / ₹2,100 / ₹8,400), so an Indian buyer sees their own currency at the point of decision. inDM bills in USD.
What is ReplyRush?
ReplyRush is an Instagram and Facebook DM automation tool built on comment triggers, story replies and keyword DMs. It prices on a monthly allowance of messages sent, across four tiers, and it publishes those tiers in both US dollars and Indian rupees on the same page, one of only three tools in this comparison set that does.
Its public positioning is explicitly price-led; the pricing page titles itself as the cheaper option against the incumbent. That is their framing, not ours, but it does tell you what the product is optimised for.
The pricing, and the part the pricing hides
Their published tiers, checked 2026-08-14:
- Free, $0 / ₹0. 1,500 DMs a month, 1 Instagram + 1 Facebook account, 5 global triggers per account, ReplyRush branding on messages. No comment auto-reply. No follow gate.
- Lite, $10 / ₹900. 7,500 DMs, still 1 Instagram + 1 Facebook, 20 triggers per account. Branding still on.
- Boost, $25 / ₹2,100. 40,000 DMs, 3 Instagram + 3 Facebook, 50 triggers per account. Branding removed.
- MAX, $100 / ₹8,400. 400,000 DMs, 5 Instagram + 5 Facebook, 500 triggers per account.
Divided out, their upper tiers used to undercut our per-message rate. There is no longer a rate to undercut: Growth is $14.99 for unlimited messages, so Boost's $25 for 40,000 and MAX's $100 for 400,000 are both more expensive than unlimited. At the entry point Lite is $10 against our $14.99: genuinely cheaper, if 7,500 DMs is enough and you do not need comment auto-reply or the follow gate, neither of which Lite is permitted to run.
Because that is the real finding here: ReplyRush gates features by tier, not just volume. A free ReplyRush account cannot run comment auto-reply. It cannot run a follow gate. Those two mechanics are, for most creators, the entire reason to install an Instagram DM tool. The free tier is a different, smaller product rather than a smaller allowance of the same one.
And there is a second cap that rarely shows up in comparisons: global triggers are limited per connected account. Five on Free. Twenty on Lite. Fifty on Boost. Five hundred on MAX. So your tier decides how many distinct automations you are allowed to have running, independent of how many messages you send through them.
How inDM is shaped differently
inDM has no meter at all. Messages, automations, keywords, triggers and contacts are unrationed on both plans.
The free plan ($0, no card, unlimited messages) includes every automation type, unlimited keywords, the follow and email gates, automation and audience analytics, the unified inbox and contacts. Growth adds a few things: it removes app branding, connects up to 5 Instagram accounts, takes the limit off how many automations you keep, carries multiple links in one automation, sends a follow-up message hours after the first, lets an automation wait for a post you haven't published yet, broadcasts one message to your audience, opens the workspace to your team, and opens up who clicked your links and the countries they came from. Those clicks are recorded on the free plan too.
Triggers and keywords are not capped on any plan, including the free one. Connected accounts are the one exception, and it is the same shape as theirs at the entry tier: one Instagram account on Free, up to 5 on Growth, and more on the agency plans. Removing app branding is another thing Growth buys, at a published $14.99 rather than behind a 40,000-DM ceiling as Boost sells it.
There is no adjustment to make on our side of the arithmetic, because nothing on our side is counted. Work out which ReplyRush tier your last good month would have needed; the inDM figure is $0 or $14.99 whatever that number turns out to be.
Which should you pick?
Pick ReplyRush if you need Facebook automation alongside Instagram, if you send at Boost or MAX volumes where their rate genuinely beats ours, or if being able to pay in rupees matters to you. All three are real advantages and we are not going to talk you out of them.
Pick inDM if you want the actual mechanics, comment-to-DM and the follow and email gates, available on a free plan with no message limit, if you want more than a handful of automations running at once, or if you run several Instagram accounts: Growth connects up to 5 at one price. If your DMs need to carry nothing but your own name, that is what Growth buys, at $4.99 for the first month and $14.99 a month after.
Both tools run on the same Meta API, so neither can move faster than Instagram's own DM limits allow. Those are enforced per account, not per tool. The underlying mechanics of comment-to-DM automation are identical on either.
Already using it?
Switch from ReplyRush: what carries over, what doesn't, and what the move actually costs.
Questions, answered plainly
Does ReplyRush's free plan do comment-to-DM?
No. Comment auto-reply and the follow gate are both excluded from their free tier: it covers 1,500 DMs a month on 1 Instagram and 1 Facebook account with 5 triggers, and carries ReplyRush branding. inDM's free plan includes every automation type, the follow gate, unlimited keywords, analytics and the inbox, with no message limit at all. Both free tiers carry the vendor's branding; only one of them also caps what you can run and how much. Checked 2026-08-14.
Is ReplyRush cheaper than inDM?
At the entry tier, yes by $5: Lite is $10 for 7,500 DMs against inDM Growth at $14.99 for unlimited. Above that, no, Boost is $25 and MAX is $100, both more than unlimited costs here. Their lower tiers also gate kinds of automation that run on our free plan, so compare what each tier is allowed to do before comparing prices.
How many automations can I run on ReplyRush?
It's capped per connected account by tier: 5 global triggers on Free, 20 on Lite, 50 on Boost, 500 on MAX. On inDM, every automation takes unlimited keywords on both plans, Growth runs unlimited automations, and messages are metered on neither. Connected accounts are one on Free and up to 5 on Growth, with more on the agency plans.
Does ReplyRush have India pricing?
Yes: they publish USD and INR side by side on the same pricing page (₹0 / ₹900 / ₹2,100 / ₹8,400). They're one of three tools in this set that do; SuperProfile and Zorcha run separate India pricing pages instead. inDM bills in USD.
Can I switch from ManyChat or another tool?
Yes. Disconnect isn't even required first: connect your Instagram to inDM, rebuild your key automations (most creators have three or four that matter), preview, and set them live. Conversation history doesn't transfer between tools, no tool can import another's, so export your contacts from the old tool for your records. The switch guides walk through the order of operations.
Is Instagram DM automation allowed?
Yes. When it runs through Meta's official Instagram API on a professional account, and only messages people whose own action invited it, like commenting a keyword or replying to a story. That's exactly how inDM works. What breaks the rules is different: unofficial apps that ask for your password, scraping, purchased engagement, and cold outreach to people who never engaged.