Unlimited, with their name on it
SuperProfile's free tier sends unlimited AutoDMs. So does their paid one. What neither removes is SuperProfile branding on your messages. That takes a custom deal.
Table of contents
- Why creators switch
- Feature by feature
- The pricing math
- Where SuperProfile is genuinely strong
- What is SuperProfile?
- The pricing depends on where you are
- The row in their feature table that changes the offer
- How inDM handles the same thing, in reverse
- The rest of the product
- Which should you pick?
- Already using it?
- Questions, answered plainly
SuperProfile is a creator platform first and a DM tool second. The core product is a link-in-bio storefront (digital products, courses, bookings, events, at 0% commission) with Instagram AutoDMs attached. If you want the storefront and the automation from one vendor, that bundle is real and inDM does not offer it.
On the DM side their free tier looks unbeatable: unlimited AutoDMs on Reels and Posts, forever, at $0. Read the feature comparison table underneath, though, and there is a row worth finding: Remove SuperProfile Branding. It is a cross on Starter. It is also a cross on Creator, the paid tier. The only tick is on Pro, which is a custom "Let's talk" plan.
So paying SuperProfile's standard price does not take their name off your DMs. That is a materially different offer from "unlimited free sending," and it is the single most important thing to know before choosing between us.
It is worth being precise about where inDM stands. Remove app branding is one of the things Growth buys, at $14.99 a month, self-serve, no call. Their $29 tier does not buy it at any volume; only a custom Pro deal does. The question in this category is never whether a vendor brands a free tier, it is what the removal costs and whether it is for sale at all.
The second thing is the price itself, which depends on where you are. Their global page quotes $29/mo. Their India page quotes ₹499, roughly $5.75. That is a real regional price, not a currency conversion, and it changes the comparison completely depending on which one you are being shown.
Why creators switch
You can actually buy your name back
Only one of the two sells you your name back. SuperProfile branding stays on messages on Starter AND on the $29 Creator tier, their own comparison table marks "Remove SuperProfile Branding" as unavailable on both, ticked only on a custom Pro deal. inDM removes app branding on Growth, at $14.99 a month, with no call and no quote.
Nothing is metered, on either plan
There is no message allowance, no overage and no cap on inDM, free or paid, so nothing pauses when a reel does well. Removing app branding is a published $14.99 upgrade rather than a custom deal, which is a different proposition from branding that survives the paid tier.
Built for the DMs, not around a storefront
SuperProfile's AutoDMs sit alongside a link-in-bio store, courses, bookings and events. If you only want the Instagram automation, inDM is the whole of what it does rather than one tab of something else, with the follow and email gates, live DM preview and unified inbox on every plan.
Feature by feature
| Feature | inDM | SuperProfile |
|---|---|---|
| Comment-to-DMSomeone comments a keyword on a post or reel; they get your link in a DM, instantly. | Yes | Yes Unlimited AutoDMs on Reels and Posts, free tier included |
| Story repliesA reply to your story triggers an automatic DM back. | Yes | Partial Stories, DMs and Lives require the Creator tier |
| Keyword DMsA DM containing a keyword gets an instant, useful answer. | Yes | Yes |
| Follow gateAsk for a follow before the link is delivered. Every link grows your following. | Yes | Yes Ask-to-follow is in their advanced AutoDM flows |
| Email captureCollect an email address inside the DM thread, attached to the contact. | Yes Asks in the thread, saved to the contact | Yes Email collection in their advanced flows |
| Live DM previewSee the exact DM (bubbles, buttons, link card) before anything goes live. | Yes Always on screen while you build | Partial Verify current builder on their site |
| Built on your real contentAutomations attach to actual posts, reels, and stories, not an abstract flowchart. | Yes The spine of the product | Yes |
| Unified inboxEvery conversation your automations create, in one view. | Yes | Partial Verify current inbox scope on their site |
| ContactsEvery engaged person becomes a tracked contact (leads, hot leads, customers, superfans), exportable anytime. | Yes Light by design, not a sales CRM | Partial 10 leads on Starter; unlimited on Creator |
| AnalyticsTrigger rate, DM click-through, keyword performance, best hours to post. | Yes Trigger rate, keywords and hours on both plans; DM click-through on Growth | Partial Verify current analytics scope on their site |
| Predictable pricingYou can say what next month costs before the month happens. | Yes Nothing is metered, $0 or $14.99, whatever your volume does | Yes Flat tiers, though the price differs sharply by region |
| Free foreverA free plan that renews every month, not a trial that runs out. | Yes Unlimited messages and every automation type, on one connected Instagram account | Yes Unlimited AutoDMs on Reels and Posts, with SuperProfile branding on messages |
| Follow-up messageA second DM hours after the first: a thank you, a nudge to follow, or the link again. Optionally only to the people who never opened it. | Yes 30 minutes to 20 hours later, with an option to skip anyone who already clicked; on Growth | Yes Drip DM sequences, described in their own guides |
| Running many client accountsHow the plan grows past one Instagram account, for an agency or a team running several brands. | Yes Up to 5 on Growth, 15 on Agency Lite ($39 a month), 30 on Agency Pro ($99 a month) then $3 each. Clients connect from a link you send | Partial Up to 5 accounts on Creator, $29 a month after a $4.99 first month; Pro on request above that (read 9 Oct 2026) |
Feature support as of August 2026. Something changed? Tell us and we'll fix it.
The pricing math
Free forever: $0, no card, unlimited messages, every automation type, unlimited keywords, the follow and email gates, automation and audience analytics, the unified inbox and export. Nothing is metered on either plan. Free connects one Instagram account. Growth removes app branding, connects up to 5 Instagram accounts, takes the limit off how many automations you keep, carries multiple links in one automation, sends a follow-up message hours after the first, lets an automation wait for a post you haven't published yet, broadcasts one message to your audience, opens the workspace to your team, and shows you who clicks your links and the countries they came from, for $4.99 the first month, then $14.99 a month. inDM bills in USD at the same price wherever you are, which cuts against us in one region and we say so plainly: their India Creator tier at ₹499 is roughly $5.75, so for an Indian creator they are the cheaper tool.
Geo-pathed, and both paths were read on 2026-08-14. GLOBAL (superprofile.bio/pricing): Starter free forever; Creator $4.99 for the first month then $29/mo; Pro custom. INDIA (superprofile.bio/in/pricing): Starter free forever; Creator ₹99 for the first month then ₹499/mo; Pro custom. ₹499 is roughly $5.75, so the India price is about 5x lower in real terms, a regional price rather than a conversion. Starter includes unlimited AutoDMs on Reels and Posts, 10 leads, and advanced flows including ask-to-follow and email collection. Creator adds unlimited AutoDMs across Stories, DMs and Lives, up to 5 connected Instagram accounts, unlimited leads and the monetization apps. Pro adds custom landing pages and dedicated growth, ads and support staff. SuperProfile branding stays on messages on Starter AND Creator; only Pro removes it.
Three things make this comparison unusual, and one of them changed on our side. First, the price you are quoted depends on where you are: $29/mo on their global page, ₹499/mo (about $5.75) on their India page, a real regional price, not a conversion. Against inDM Growth at $14.99 the global comparison runs our way and the India one runs theirs, and we would rather say so than quote only the number that flatters us. Second, we both open with the same offer: $4.99 for a first month. Ours renews at $14.99; theirs at $29. Third, and the part that actually decides it: branding. Neither their free tier NOR their $29 Creator tier removes SuperProfile branding from your messages, their own feature table marks it Pro-only, and Pro is a custom deal. inDM brands the free plan too, and removes it on Growth at a published $14.99. So the honest summary is: outside India we are half the price AND the only one of the two that sells you out of the branding; inside India they are cheaper, and still do not. Figures as of 2026-08-14 for SuperProfile and 2026-08-16 for inDM.
Their pricing, from the source: SuperProfile's pricing page (checked August 2026).
Where SuperProfile is genuinely strong
Where SuperProfile is the better answer, and it is a substantial list:
- The storefront. Digital products, courses, bookings, events and paid memberships at 0% commission, bundled with the DM automation. inDM is an Instagram automation tool and nothing else. If you want one vendor for selling and automating, they have built that and we have not.
- Unlimited sending on the free tier. Unlimited AutoDMs at $0 was a genuine advantage over us until 2026-08-16; our free plan is now unlimited too, so this row is a tie on volume. Theirs is still scoped to Reels and Posts, with Stories, Lives and DM auto-reply behind Creator, ours runs every automation type on the free plan.
- The India price. ₹499/mo is roughly $5.75, against inDM Growth at $14.99. For a creator in India they are simply the cheaper tool, and the gap is wider than it was. That is theirs to claim.
- Five connected accounts on Creator. Growth connects up to 5 too, so the number is level, but their tier is explicitly built for running several, and our multi-account experience is a switcher rather than an agency dashboard. Note the free tiers differ here too: ours is one account.
What is SuperProfile?
SuperProfile is a creator monetisation platform. The centre of it is a link-in-bio storefront (you sell digital products, courses, bookings, events and paid memberships from one page, at 0% commission), and Instagram AutoDMs are attached to that as a growth mechanic.
That framing matters, because it means the DM automation is a feature of a larger product rather than the product itself. For a creator who wants to sell and automate from one vendor, that is a real advantage. For a creator who just wants their Instagram comments answered, it is a lot of platform around a small job.
The pricing depends on where you are
SuperProfile runs two pricing pages, and they are not translations of each other:
| Creator tier | |
|---|---|
superprofile.bio/pricing |
$4.99 first month, then $29/mo |
superprofile.bio/in/pricing |
₹99 first month, then ₹499/mo |
₹499 is roughly $5.75. That is not a currency conversion of $29. It is about a fifth of it. SuperProfile prices India as its own market, and the number you see depends on which page you land on.
Both were read on 2026-08-14. We are flagging it because most comparisons of this tool quote one figure without saying which, and the two lead to opposite conclusions: against $29 we are the cheaper tool, against ₹499 we are not.
The tier structure is the same on both paths:
- Starter, free forever. Link-in-bio store, unlimited AutoDMs on Reels and Posts, 10 leads, advanced flows including ask-to-follow and email collection.
- Creator, $29/mo or ₹499/mo. Unlimited AutoDMs across Reels, Posts, Stories, DMs and Lives; up to 5 connected Instagram accounts; unlimited leads; the monetization apps.
- Pro, custom, "Let's talk." Custom landing pages, dedicated growth manager, dedicated ads manager, dedicated WhatsApp support.
The row in their feature table that changes the offer
Scroll past the plan cards to the detailed comparison and find the row marked "Remove SuperProfile Branding."
It is not available on Starter. It is not available on Creator either. The only tick sits on Pro, the custom, contact-us tier.
Which means: paying SuperProfile's standard monthly price does not remove SuperProfile's name from the DMs you send. Their free tier's headline offer of unlimited AutoDMs is real, but every one of those messages carries their branding, and so does every message on the $29 / ₹499 plan above it. Getting an unbranded DM out of SuperProfile requires a custom deal.
This is worth being precise about rather than snide. Branding on a free tier is completely normal in this category: LinkDM does it, ReplyRush does it through two tiers, GRO.co does it. What is unusual here is that it persists through the standard paid tier as well.
How inDM handles the same thing, in reverse
inDM sells the removal, and the difference is where it stops. Growth costs $14.99 a month after a $4.99 first month, and Remove app branding is one of the things it buys. No custom deal, no call, and no higher tier needed to get it.
So across this category the branding question is really a question about the removal price. SuperProfile's standard $29 plan cannot buy it at all; ours is $14.99 on a self-serve plan. That is half the renewal, for the thing their paid tier does not sell.
The rest of the product
inDM's free plan is unlimited messages with every automation type, unlimited keywords, the follow and email gates, automation and audience analytics, the unified inbox and contacts, no card. It connects one Instagram account. Growth removes app branding, connects up to 5 Instagram accounts and includes link analytics, three of the things it adds, at $4.99 for the first month, then $14.99 a month.
Neither plan meters messages, contacts or leads, so there is no volume to forecast before signing up.
What we do not have: a storefront, courses, bookings, events, memberships, or an India price. The first five are deliberate, inDM is an Instagram automation tool. The last one is a gap.
Which should you pick?
Pick SuperProfile if you want the storefront and the automation from one vendor, if you are in India where ₹499 is genuinely less than our $14.99, or if their broader creator toolkit matters more to you than what the DM looks like. Unlimited free sending is no longer a reason to pick either one, both do it.
Pick inDM if you want your DMs to carry only your name without negotiating a custom plan, if you want a full-featured free tier rather than a bundled one, or if Instagram automation is the whole job and a storefront is not.
Both run on Instagram's official API and sit under the same per-account DM limits. The comment-to-DM mechanic is identical on either.
Already using it?
Switch from SuperProfile: what carries over, what doesn't, and what the move actually costs.
Questions, answered plainly
Does SuperProfile put its branding on my DMs?
Yes, on the free Starter tier and on the paid Creator tier. Their own feature comparison table lists "Remove SuperProfile Branding" as unavailable on both, with the only tick on Pro, which is a custom "Let's talk" plan. Verified 2026-08-14. inDM brands its free plan too, with one line at the end of the DMs it delivers, and removes it on Growth at $4.99 for the first month, then $14.99 a month, with no call required.
Is SuperProfile $29 or ₹499?
Both. They run separate regional pricing pages. superprofile.bio/pricing quotes $29/mo for Creator; superprofile.bio/in/pricing quotes ₹499/mo. ₹499 is roughly $5.75, so India is priced about 5x lower in real terms rather than converted. Which figure applies depends on where you are.
Is SuperProfile cheaper than inDM?
In India, yes (₹499 is about $5.75 against inDM Growth at $14.99. Outside India, no) their Creator tier is $29 against our $14.99, roughly double. Both tools open at $4.99 for a first month. And in both regions their messages carry SuperProfile branding on the free tier and on the standard paid tier alike; inDM brands the free plan too, but Growth removes it at a published price rather than requiring a custom deal.
Does inDM have a link-in-bio store like SuperProfile?
No. SuperProfile bundles a storefront with digital products, courses, bookings and events at 0% commission; inDM is an Instagram DM automation tool and nothing else. If you want selling and automating from one vendor, that bundle is a genuine reason to choose them.
Can I switch from ManyChat or another tool?
Yes. Disconnect isn't even required first: connect your Instagram to inDM, rebuild your key automations (most creators have three or four that matter), preview, and set them live. Conversation history doesn't transfer between tools, no tool can import another's, so export your contacts from the old tool for your records. The switch guides walk through the order of operations.
Is Instagram DM automation allowed?
Yes. When it runs through Meta's official Instagram API on a professional account, and only messages people whose own action invited it, like commenting a keyword or replying to a story. That's exactly how inDM works. What breaks the rules is different: unofficial apps that ask for your password, scraping, purchased engagement, and cold outreach to people who never engaged.