A one-page media kit, built from your own numbers

An Instagram media kit is a one-page summary of who you are, who follows you and what you offer, and this free generator builds one from the details you type. It shows a clean preview as you go, then prints to PDF through your browser. Nothing is stored or sent anywhere.

How does this media kit generator work?

You type your name, handle, a short bio, your numbers and your contact details. The kit builds on the page as you type, in one fixed layout. When you press Print or save as PDF, your browser's print window opens with only the kit on the page, and the rest of this page stays out of it. Chrome's Help describes a Save as PDF choice in that print window (read 30 October 2026).

Everything on the kit is what you typed. A box you leave empty drops its section, so a kit with only a name, a bio and an email is still a clean page.

What to put in a media kit

The kit holds six things, in the order they print:

• Who you are. Your name or brand, your handle, a photo if you want one, what you make, and a bio of two or three sentences.
• Audience numbers. Followers, viewers, views and accounts engaged, plus up to two numbers of your own, with the period they cover.
• Who follows and watches. Top countries, top cities, top age ranges and gender breakdown, as Insights lists them.
• Brands you have worked with. One per line, and only partnerships you can talk about.
• Rates. Optional. Up to four lines, each with what you offer and your price, and a note underneath.
• How to reach you. Your email, your website and your Instagram handle.

The sections and their order are our own layout, not a format taken from Instagram. Put the proof a stranger needs first, who you are and your numbers, and put the next step last, how to reach you. For how brands find and approach creators, read how to get brand deals on Instagram.

Where do I find the numbers for my media kit?

In Insights. Open it from your professional dashboard in the Instagram app, or from Your dashboard if you have a personal account, or choose Dashboard in the left-hand menu on instagram.com. Instagram's Help Center says you need a public account to view insights, personal or professional, and that you can look at any period within the last 90 days (read 30 October 2026). The professional dashboard guide shows where it sits.

The Help Center defines the numbers the kit asks for. Views is how many times your content was played or displayed, and Instagram says it is being introduced gradually, so you may not see it yet. Viewers is the unique accounts that saw your content on screen at least once, and it comes with top countries, top cities, top age ranges and gender breakdown. Accounts engaged is the unique accounts that interacted with your content. To see audience details you need a preset time frame and to reach over 100 accounts, and Instagram's trends for total followers need at least 100 followers. The Instagram metrics guide goes through each one.

Instagram's Help Center marks some of these metrics as estimated and in development. Write the period on the kit, and the date you read the numbers, so a brand knows what it is looking at.

Is this an Instagram media kit template?

It is one fixed layout, not a set of templates. You choose an accent colour and a photo, and everything else follows the same order. Sections you leave empty drop out, so the kit fits a creator with a short list of brands as well as one with a long one. If you want to count your own engagement for the kit, the engagement rate calculator works it out from numbers you type, and you can enter the result in one of the two extra boxes.

The page does not export an editable file. The PDF you save is the finished kit, so keep your numbers in a note if you want to rebuild it next month.

What happens to my photo?

Your browser opens it on this page and nothing is uploaded. When you choose another picture or remove it, the page lets go of the old one, and it is gone when you close the tab. The picture is part of the PDF you save, so choose one you are happy to send to a stranger.

Where this stops working

• It is one page and one layout. If you fill every box, the kit can run onto a second page. Check the preview in the print window before you save.
• It reads nothing from Instagram. You type the numbers, so a typo prints. Check each one against Insights, and update the kit before you send it to someone new.
• It adds nothing of its own. There are no average rates, no typical engagement figures and no comparison with other creators, because we hold no sourced figures to put on it. It cannot tell you what to charge. Before you agree a fee, read brand deal contract red flags.
• Nothing is saved. Close the tab and the kit is gone. Save the PDF.
• We tested the print layout in Chrome. Other browsers have their own print windows, so check the preview before you save.

Once your kit is a PDF at a link on your website, inDM can reply to a keyword in your DMs with that link, within 24 hours of the message (how Instagram DM automation works), so a brand that asks gets the kit without you typing it out again.