Instagram subscriptions let a creator with a professional account and at least 10,000 followers charge followers a monthly fee for subscriber-only posts, Reels, Stories, Lives and channels. The creator sets the price. Instagram currently keeps 0% of it, and Apple or Google keep 30% of each in-app purchase (Instagram's Help Center, read 12 October 2026).

What are the Instagram subscription eligibility requirements?

To offer Instagram subscriptions you need a professional account with at least 10,000 followers, an age of 18 or over, and a home in one of 49 listed countries. Instagram's Help Center lists these requirements:

  • A professional account with at least 10,000 followers.
  • An age of 18 or over.
  • Compliance with Instagram's Partner Monetization Policies, Community Standards and Content Monetization Policies.
  • Agreement to the Instagram Subscriptions Terms of Use.

Accounts that mainly post content focused on children cannot offer subscriptions. The countries on the list as of 12 October 2026 are Argentina, Australia, Austria, Belgium, Brazil, Bulgaria, Canada, Chile, Colombia, Croatia, Czechia, Denmark, Estonia, Finland, France, Georgia, Germany, Ghana, Greece, Hungary, India, Indonesia, Ireland, Italy, Japan, Latvia, Lithuania, Luxembourg, Malaysia, Mexico, the Netherlands, New Zealand, Peru, Poland, Portugal, Romania, Slovakia, Slovenia, South Africa, South Korea, Spain, Sweden, Taiwan, Tanzania, Thailand, Turkey, Uganda, the United Kingdom and the United States.

To check your own account, open your profile, tap Professional dashboard and look for the option to set up subscriptions. If it is missing, the Help Center says the feature may not be available to you yet. Below 10,000 followers, other programs open earlier: see what each Instagram monetization tool asks for, how many followers you need to make money and the creator marketplace.

How do I turn on Instagram subscriptions?

Turn them on in the Professional dashboard: Monetization, then Subscription, then your monthly price, then Publish. From your profile, tap Professional dashboard, scroll to Monetization, tap Subscription, pick a monthly price, tap Publish and then Done. Followers get a notification in their activity feed after three days, or straight away if you tap Notify now, and they see a Subscribe button on your profile.

Instagram lists seven things you can offer subscribers: Lives, stories, badges, posts, Reels, social channels and broadcast channels. Subscriber stories appear before regular stories for people with an active subscription. Subscriber posts are boosted in personalized feeds but may not always appear before regular posts. A subscriber badge shows next to their comments and in your inbox folders. One catch for planning: in subscriber-only content you can use only music from Meta's Sound Collection or music you own and are authorized to use.

How much do Instagram subscriptions cost?

Each creator sets the price of their own subscription, and the Subscribe screen shows the price and benefits before anyone pays. Instagram's Fan Terms say subscriptions are offered at different price points and that the creator selects each one. The rules around the price:

  • A price change applies only to new subscribers. Existing subscribers keep the price they signed up at.
  • Someone who cancels and resubscribes after a change pays the new price.
  • A creator can offer a 14-day free trial. It becomes a paid monthly subscription unless the person cancels, so payment details are needed to start it, and each person gets one trial per creator. Instagram turns free trials on automatically after three days' notice in the app, and a creator can opt out.
  • A Next 5 promo gives about 50% off to a creator's next five subscribers, who keep the discount while they stay subscribed.
  • A cancellation promo offers a leaving subscriber one free month, once.

Instagram's pages give no minimum or maximum price, so we do not give one either.

Is an IG subscription the same as Instagram Plus or Meta Verified?

No. Several paid products on Instagram share the word subscription, and only a creator subscription pays the creator. The others are things you buy from Meta, as of 12 October 2026:

  • Instagram Plus costs $3.99 a month in Meta's newsroom post of 15 September 2026. Instagram's launch post of 4 June 2026 lists features such as stories that last 48 hours and up to 6 pinned posts.
  • Meta One plans for creators and businesses start at $14.99 a month for Essential and $49.99 a month for Advanced (Meta newsroom, 15 September 2026).
  • Meta Verified for creators has four plans, Standard, Plus, Premium and Max, with a verified badge and impersonation protection. The Help Center page lists no prices.
  • The no ads subscription exists only in the European Region and the United Kingdom. Instagram's Help Center lists €5.99 a month for one account on the web and €7.99 a month in the app.

What does a creator keep from each subscription?

Instagram currently takes 0% of subscription revenue, while Apple and Google deduct 30% of every in-app purchase. That is $3 in app store fees for every $10 a subscriber pays in the app, before taxes, refunds and currency conversion. Instagram's pricing page adds that creators receive 100% of their revenue from subscriptions bought during an Instagram Live, minus applicable taxes and fees.

Subscription earnings are paid around the 21st of the following month. You need a payout account: without one you can earn up to $500 per monetization tool, and Instagram says earnings are forfeited if no payout account is added within 6 months. The minimum balance is $5 in the US and $25 elsewhere, or $100 for a wire transfer, and a smaller balance rolls over to the next month. The earnings figure in your Professional dashboard is approximate, because Apple and Google fees, refunds, chargebacks, taxes and currency conversion are applied when you are paid.

How do I cancel an Instagram subscription?

To cancel a creator's Instagram subscription, tap Subscribed on the creator's profile, then Manage, then Cancel subscription, at least 24 hours before it renews. Subscriptions run month to month from the original purchase date, and partial refunds are not available. If you bought through Apple, you can cancel in the App Store instead: tap your profile, tap Subscriptions, choose the Instagram subscription and tap Cancel Subscription. Cancelling inside a 14-day free trial means you are not charged, and the route is profile, Menu, Settings and activity, Account, Subscriptions.

To cancel as a creator, deactivate the subscription. In the app, tap Menu, Creator, Subscriptions, Subscription details, then Active, then Deactivate subscription. The Subscribe button disappears from your profile, your subscribers are told it has ended and are refunded in full for the current month, and your subscriber-only content moves to your archive. Instagram warns that any future payouts from your Subscriptions earnings are forfeited, so check your balance first. If you are still eligible, you can turn subscriptions back on from the Professional dashboard.

To cancel a different Instagram subscription, use its own route:

  • Meta Verified: cancel on the platform you bought it through: a computer if you bought directly from Meta, the Instagram app if you bought through Apple, and Google Play if you bought through Google. In the app, go to your verified profile, tap Menu, Meta Account, Meta Verified, Manage subscription, then Cancel subscription. It stays active until the billing cycle ends, and Meta gives no credits or partial refunds.
  • No ads subscription (Europe and the UK): tap Settings and privacy, Accounts Center, Ad preferences, Ads on Meta Company Products, then Use for free with ads, and finish in your phone's subscription settings.
  • Instagram Plus: the Help Center has articles called Cancel your Instagram Plus subscription and Manage your Instagram Plus subscription, but their steps did not load for a logged-out reader on 12 October 2026, so we do not repeat any.

Where this stops working

  • Eligible is not the same as available. Instagram's pages say subscriptions may not be available to you yet, so meeting every requirement does not guarantee the option appears.
  • The country list moves. Instagram's expansion post of 24 July 2023, updated on 20 September 2023, named Norway and Switzerland. Today's Help Center list does not.
  • There is no published price list. Some websites list fixed price tiers, but none of Instagram's pages we read states them.
  • The 0% is a current figure. Instagram's Subscription Creator Terms reserve Meta's right to take its own share of net revenue and to change the revenue share terms.
  • We give no income figures. Instagram's pages publish no typical subscriber counts or earnings, and a number from anywhere else would be a guess.

Once subscriptions are on, a comment-to-DM reply can answer "how do I join?" with a link to your profile the moment someone comments, so the question never waits for you.

Sources

Read on 12 October 2026: