Professional account

Why it matters for creators

Professional is the category; Business and Creator are the two types inside it. The distinction people actually need is the one between personal and professional, because that is the line every tool depends on.

A personal account cannot be automated at all. Not by us, not by any competitor, not partially: Meta's messaging API simply does not serve them, so there is no workaround and no tool that has found one. If something claims to automate a personal account, that claim is wrong.

Switching is free, reversible, and takes about a minute in settings: how to switch your Instagram to a professional account walks the app and desktop paths. The one thing to know before you do it is that professional accounts cannot be private. Everything else (the Insights panel, the messaging API, the contact buttons) is added rather than taken away. Choosing between Business and Creator afterwards matters much less than most guides suggest; the API treats them nearly identically.