DM funnel
A DM funnel is a conversion path that runs inside Instagram direct messages: engagement triggers a DM, the DM delivers value and a link, and the link leads to a follow, an email, or a sale. It replaces the click-out-to-a-landing-page model with conversation.
Why it matters for creators
Funnels usually mean pages: ad → landing page → form → thank-you. A DM funnel compresses that into the app the person is already in. Someone comments a keyword, the DM arrives with the link, optionally a follow or an email is requested first (follow gate, email capture) — and the whole exchange happens where attention already lives.
The craft is in the DM copy and the ask order. The best DM funnels read like a person being helpful, not a sequence being executed — one warm message, one clear link, one optional ask.