Click-through rate

Why it matters for creators

Click-through rate is the step where a funnel usually leaks without anyone noticing, because everything above it looks healthy. The automation fired, the DM arrived, the numbers are green, and the link went unopened.

DM click-through tends to run far above email or ads, for a structural reason: the person asked for this link, by name, a moment ago. That is a warmer starting point than any other channel offers. When it does come in low, the cause is usually the message rather than the link. A delivery that arrives without the context that was promised, or a button label that does not name what it opens.

One thing worth knowing about the number itself: click-through requires somebody to be counting taps, and Instagram is not that somebody. Any tool quoting you a click-through is running its own tracked redirect to produce it, inDM included. Ours records the tap and the country it came from on every plan, and shows them on Growth, so the journey reports the delivered link and the opened one rather than stopping at delivery. Whether you can track clicks on an Instagram DM link at all is the longer answer, and the short version is that the platform reports no tap and never has.