Saved replies
Why it matters for creators
Saved replies are the free, native starting point, and they are genuinely useful up to a point worth naming precisely: they save you typing, not time. Every one still needs a human to open the thread, choose it and hit send.
That distinction is the whole reason DM automation exists. A saved reply scales linearly with your attention — fifty conversations is fifty openings. An automation scales with nothing at all, because the reply fires on a keyword whether or not anyone is at the phone.
The honest advice is to start here. If your inbox is twenty messages a week, saved replies plus Instagram's native auto-reply cover you completely and cost nothing. What Instagram gives you for free sets out where that stops working.