Link sticker

Why it matters for creators

The link sticker removed the 10,000-follower gate that swipe-up carried, which made story links available to everyone rather than to accounts that had already made it. If you remember being told you needed 10k to share a link, that rule is gone.

Its real limit is time rather than reach. A link sticker lives exactly as long as the story does, twenty-four hours, and then the link is gone with it. Anyone who sees the story on day two, or finds your post a week later, has no path to that link at all.

That gap is what story reply automation fills from the other direction: instead of putting the link on the story, you let people reply to it and the link arrives in their DMs, where it stays. The two work well together, sticker for the people watching now, reply automation for everyone else.