What does DM automation cost for your roster?

Instagram DM automation costs whatever a tool charges for the number of Instagram accounts you run, and tools count accounts in different ways. This calculator reads every plan in the table below, at monthly billing in US dollars, and finds the lowest public price that covers your whole roster in one go.

Why the same roster costs such different amounts

Tools price more than one Instagram account in four shapes, and the shape matters more than any single number.

• One subscription per account. ManyChat connects one Instagram account to each Manychat account and bills each on its own, so the calculator multiplies its cheapest plan by your number of accounts.
• Bundles of accounts. Most Instagram-only tools sell 2, 3, 5 or 10 accounts per plan. Past the biggest bundle, the pricing page usually says "contact us", which is what "Not listed" means here. Reachlee's agency page suggests a second workspace of 10 at the same price, so its rows past 10 are separate workspaces.
• Client workspaces inside a CRM. Inflowave counts client workspaces on any channel, not only Instagram accounts.
• Profiles or brands inside a social media suite. Vista Social counts social profiles on every network, so a client with Instagram and Facebook takes two, and Metricool counts brands. Both include DM automation alongside scheduling, Metricool's at no extra cost for a limited time.
• Plans by account count. inDM's Growth holds up to 5 accounts, Agency Lite up to 15 for $39 a month, and Agency Pro 30 for $99 a month and then $3 a month for each one after.

What else a plan counts

Accounts are the first number, not the only one. ManyChat counts active contacts on each account every month, CreatorFlow, LinkDM, InstantDM and ReplyRush set monthly message allowances, and some plans cap how many people on your team can log in. The last column of the calculator shows what each plan counts besides accounts, so a low price with a small allowance is visible as exactly that. No inDM plan counts messages or contacts, and the whole team can join every paid plan.

How to read the result

Each row is the lowest public monthly price on that tool's own pricing page that covers every account you typed, read on the date in the plan table. Annual billing is cheaper on most of these tools, and sales tax or VAT is added wherever it applies, so treat the figure as the monthly sticker price rather than your final invoice. Inrō is not in the calculator because it prices each account by contacts activated, and Hootsuite is not in it because its pricing page publishes annual-billing prices only.

The honest boundary

We build inDM, one of the tools in this table, so the order is fixed (ours first, then the rest alphabetically) and nothing is ranked or labelled cheapest. Every other figure was read from the vendor's own page, and prices in this category change every few months, so check the vendor's pricing page before you commit. What DM automation costs an agency sets out the same tools at 5, 15 and 30 accounts in prose, and Instagram DM automation for agencies covers what an inDM agency workspace includes.