DM campaign example

Course waitlist

A course creator's cohort is sold out, but the results posts keep bringing "when can I join?" comments. Interest with nowhere to go goes cold.

Education

The recipe

Trigger
Someone comments on the post
Keyword
WAITLIST
Public reply
You're on the way โ€” check your DMs ๐ŸŽ“
The DM
The next cohort opens soon โ€” drop your email here and you'll be first to know when doors open.
Link card
Join the waitlist โ†’ yoursite.com/waitlist

Why it works

Closed-cart periods are where course interest usually dies; a waitlist automation gives every "when?" a warm answer and a place to wait. The email ask happens inside the DM thread, so nobody detours through a landing page.

By launch day, the list is a room of people who asked to be there โ€” the easiest launch email you'll ever send.

Sold-out momentum becomes next cohort's launch list โ€” collected one warm ask at a time.

Get started

Turn your audience into a living

Connect Instagram, pick a post, and watch your first automation go live โ€” in about three minutes.

Free trial โ€” 1,000 DMs, no cardLive in minutesCancel anytime