Restaurant reservations
A restaurant's dish reel goes local-viral. The comments are full of "how do I book?" — at 11pm, when nobody's at the phone.
Food & drinkThe recipe
Why it works
Restaurant intent is impulsive and nocturnal — people decide while scrolling in bed. An instant DM with the reservation link captures the decision at the moment it happens instead of hoping they remember tomorrow.
The same recipe carries the menu, so the DM answers the second question before it's asked.
Late-night scrollers become booked tables — no phone call, no lost intent.
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