DM campaign example

Fitness program launch

A fitness creator announces an 8-week program with a transformation reel. The comments fill with "how do I join?" faster than anyone could answer by hand.

Fitness & wellness

The recipe

Trigger
Someone comments on the post
Keyword
PROGRAM
Public reply
Sent you everything โ€” check your DMs ๐Ÿ’ช
The DM
So glad you're in โ€” here's everything about the 8-week program, including pricing and start dates ๐Ÿ‘‡
Link card
Join the 8-week program โ†’ yoursite.com/program

Why it works

The reel does the persuading; the automation removes the gap between "I want this" and "I'm looking at the checkout." Answering within seconds matters because launch intent decays fast โ€” a commenter who waits an hour has usually scrolled on.

The public reply doubles as social proof: every "check your DMs" under the post tells the next person the keyword works, which keeps the loop feeding itself.

Every PROGRAM comment becomes a checkout-page visit and a tracked contact โ€” before the launch-day energy fades.

Get started

Turn your audience into a living

Connect Instagram, pick a post, and watch your first automation go live โ€” in about three minutes.

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